In the recent March to April, various clean energy and various green ship types have been released in an endless stream in the international market, and the latest trends in the field of electric outboards can be clearly seen on the comprehensive media – this is a rapid innovation and one of the brightest stars in the global leisure marine business, with unit sales up about 30% over the past decade. In a full report, I learned about developments in the field of electric outboards, where cutting-edge technology is carving out a larger niche in this highly competitive market.
Torqeedo’s CEO and founder, Dr. Christoph Ballin, said electric engines still have a small share of the overall outboard motor market, at about 1.3 percent. That figure is on par with the auto industry, where electric vehicles now account for nearly 2.0% of global vehicle sales. “Most of that share is generated by outboards, not inboards,” Ballin said. “There are many segments in the yachting industry, and the reality is that, at least at the moment, electric mobility is not for every segment. Although you will find electric inboard boats with up to 100 kilowatts of power, water skiing, today’s The majority of the market is for low-power electric outboards purchased through retail channels to replace small gasoline outboards.”
As technology advances and performance improves, consumer tastes continue to favor products with lower greenhouse gas emissions and an overall lower ecological impact, and the market share of electric drives is expected to grow in the coming years. Practical considerations are also starting to affect sales, Ballin said, with today’s buyers likely gravitating toward outboard electric gear due to factors such as low weight, no need to repeatedly buy fuel and ease of portability. “Ease of operation and reduced maintenance requirements are important drivers,” for example, if you want to equip your sailboat with the lightest possible gear, it’s an electric sailboat. Then in the big sail yacht market, you won’t need a generator anymore, you can turn your propellers and get a lot of power from hydroelectric power when you’re sailing with the sails. As a result, the entire boat has less vibration, less noise, less oil fumes, less weight and greater convenience. Consumers’ motivations for buying EVs go beyond initial environmental considerations. ”
the adoption of new technologies is a key pillar of the company’s marketing strategy. Its athleisure line of electric outboards features a range of innovative features that are not associated with traditional eco-related points of sale. These include innovative features such as linking with a companion smartphone app to display operating data, and a variable shaft length that the user can adjust as needed, eliminating the need to manufacture and store motors with different shaft lengths.
Founded in 2006, the company currently has a dealer network in 60 countries. Mercy Meng, head of trade sales at XXX Technology, said the company’s OEM business is growing. “We have open support for any 48-volt DC battery system,” he said. “This allows customers to choose a local battery supplier.”
The relatively maintenance-free nature of the electricity also proves an effective competitive advantage for Austrian company AquaWatt Green Marine Technologies, which manufactures a range of outboards from 4kW to 50kW. Located near the Worthersee, it has been producing electric motors since 1990 and today has a global presence with customers in Germany, Norway, Sweden, Greece, India, Mauritius, Singapore, Australia and New Zealand.
Dieter Seebacher, founder and owner of AquaWatt, says the idea that electric motors are only suitable for light, slow-moving boats is wrong. “Austria’s lakes and rivers are our drinking water, so it’s been 50 years since fuel boats were used,” Seebacher said. “In the past, electric boats were less powerful and slower, but today it’s very different. Now we can go water skiing or wakeboard. We have a business client who lives on a lake in Austria at 2000 meters above sea level and drives a 50 ton raft with one of our motors on a raft A restaurant. With just one motor, he can make it go around the lake all the way up to the middle of the Alps.”
AquaWatt sells four electric outboards, each deliberately designed to resemble a gasoline outboard in the fairing, midsection and lower section, including a polished stainless steel propeller. “It looks like a boat’s engine, not a toy,” Seebacher said. “Customers see this very familiar, it looks more like what they’re used to seeing, so they feel more confident driving a bigger boat, or using it in salt water. At the same time they learn that they don’t have to deal with petrol and they don’t have to deal with odors. fuel or worry about water contamination. Customers have the same functionality as an oil motor with less hassle and problems, so it’s an attractive proposition.”
Continued developments in battery technology continue to support continued growth in electric outboards, especially in the small and medium power category. Electric motors have gained increasing acceptance, driven by factors such as increasing regional restrictions on the use of internal combustion engines on environmentally sensitive waterways and widespread interest in green technologies. Driving this change are technological advancements that add a competitive advantage to electric engines, not just reducing their carbon footprint.